Privacy Policy for Group Decora
This Privacy Policy describes how Group Decora (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or use our services.
1. Collecting Personal Information
When you visit the Site, we collect certain information about your device and your interaction with the Site. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect a1nd why.
Device Information
- Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor, Google Analytics.
Customer Support Information
- Examples of Personal Information collected: Your name, email address, and any specific details related to your inquiry.
- Purpose of collection: To provide customer support and respond to your queries.
- Source of collection: Collected directly from you when you contact us.
- Disclosure for a business purpose: [List any third-party services you use for customer support, if applicable, e.g., a help desk platform.]
2. Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services, as described above. For example:
- We use Google Analytics to help us understand how our users interact with the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
4. Third-Party Links and Services
Our blog, Group Decora, provides comparisons, tips, recommendations for products, services, and offers from third parties. Please note that when you click on links to these third-party websites or services, their privacy policies will apply. We are not responsible for the privacy practices or the content of these external sites. We encourage you to read the privacy policies of any third-party site you visit.
5. Behavioral Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google AdSense to display relevant ads. You can opt out of targeted advertising by:
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
6. Using Personal Information
We use your Personal Information to provide our informational services to you, which includes offering analyses, comparisons, tips, and recommendations related to interior decoration products and services. We also use it to improve our Site and your Browse experience.
7. Lawful Basis
Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- Compliance with our legal obligations;
- For our legitimate interests, provided that these do not override your fundamental rights and freedoms.
8. Retention
When you interact with the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
9. Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using user data.
10. Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Your Personal Information will be initially processed and then may be transferred outside of Europe for storage and further processing, including to Canada and the United States, where Google’s servers are located.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
11. Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your Browse experience better by allowing the website to remember your actions and preferences. This means you don’t have to re-enter this information each time you return to the site. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services:
| Name | Function | Duration |
_ga | Used by Google Analytics to distinguish users. | 2 years |
_gid | Used by Google Analytics to distinguish users. | 24 hours |
_gat | Used by Google Analytics to throttle request rate. | 1 minute |
_gcl_au | Used by Google AdSense for advertising efficiency. | 3 months |
_fbp | Used by Facebook to deliver a series of advertisement products. | 3 months |
_hjid | Hotjar cookie. Sets a unique ID for the user to ensure data from visits. | 1 year |
_hjAbsoluteSessionInProgress | Hotjar cookie. Used to detect the first pageview of a user session. | 30 minutes |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop Browse, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, you can refer to your browser’s help file or sites like: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
12. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
14. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@groupdecora.com or by mail using the details provided below:
Group Decora
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